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the givenchy files (vol.3)



m/m (paris) presents 
the givenchy files : the definite archive of women, men and haute-couture invitations and graphic works (2007-2012)
-
featuring
art by m/m (paris) 
foreword by olivier zahm

‘these elegant invitations, dark, tortured, mysterious, erotic, surrealistic, are a sort of thumbing of the nose at current fashion images.’
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vol.3 in a series of ?

designed and published by m/m (paris)
limited edition of 1500 copies, individually numbered from 1 to 1500, printed in color, hardbound and obi-strip, 64 pages
english and french text 
230 x 345 mm (13.5" x 9" approx) 
isbn 978-2-918392-04-0

one day in spring 2003, a young man called riccardo tisci stopped by the studio of m/m (paris) to buy a couple of their alphabet posters he was admiring. two years later as the newly appointed creative director for givenchy, tisci invited m/m to develop an ever-expanding visual langage for the revered fashion house. invitation cards for his fashion shows have become a space of visual experimentations through which m/m freely express tisci’s inspirations. ‘hyper-chic propaganda, imperceptible appeals, juvenile graffiti, interweaving dark choruses and hypothetical calculations of the imaginary’, as described by olivier zahm, these invitations for the women, men and haute couture collections of givenchy are gathered for the first time in this publication, celebrating this fertile collaboration — an original and rare happening in fashion imagery that is still going strong.


 



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