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the art world (vol.4)



m/m (paris) presents 
the art world
photography from the fiac posters and advertising (2005—2012)
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featuring
photography by m/m (paris) 
foreword by éric troncy

‘A sort of geographical manual defining the movements of art works, bringing them to a specific territory, to its peripheries.’
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vol.4 in a series of ?

designed and published by m/m (paris) in association with fiac | reed exposition france
limited edition of 1500 copies, individually numbered from 1 to 1500, printed in full color u.v. offset, hardbound and obi-strip, 128 pages

english and french text 
230 x 345 mm (13.5" x 9" approx) 
isbn 978-2-918392-05-7


for every FIAC (paris international contemporary art fair) since 2005, m/m (paris) has assembled a collection of photos from around the world that constitutes a sort of ongoing archive. each of these photos shows a place—sometimes empty, sometimes inhabited; urban or perhaps bucolic; identifiable or ambiguous. in the framework of this project, each is supposed to work in connection with a simple message and a particular context, determined not so much by the content of the message as the site where it appears, its formator its intended recipients. ‘As images they are not exceptional, but they are special. Their subjects, their effects, and what they directly express — none of it is particularly exceptional. Neither are they banal, proving to be instead highly sophisticated. It seems they were all shot somewhere where art was being made — although happily you don’t see that at all now. It is therefore impossible to give this book a subject — although we can definitely see how these photographs brought together show the setting for art, the setting for its commerce at least. One can imagine this because the photos were initially intended to be part of a composition of images promoting an international contemporary art fair. The book becomes a sort of geographical manual defining the movements of art works, bringing them to a specific territory, to its peripheries’ — Eric Troncy


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40.00€
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