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destefashioncollection 2007, curated by m/m (paris)

curated by m/m (paris)
published by the deste foundation centre for contemporary art
clothed-covered box (33,5 x 26 cm) including 5 posters (65 x 32 cm)
english texts
“destefashioncollection” is a novel approach to evaluating and interpreting fashion conceived by the Deste Foundation for Contemporary Art in Athens. each year the Foundation commissions artists familiar with the fashion industry to choose five striking designs from that year to interpret visually and/or verbally. in other words, the artist or curator is asked to select five fashion items and create from them five related works for a “capsule collection.” the goal is to create parallels between the actual objects and the interpretations which will lead the viewer to a deeper understanding of how fashion can be perceived by the experienced eye. the “destefashioncollection” project was conceived by dakis joannou, michael amzalag & mathias augustyniak (m/m paris), dennis freedman

for the first edition in 2007 m/m (paris) produced 5 drawings inspired by fashion items by comme des garçons, marc jacobs, balenciaga, yves saint laurent, and givenchy.
the clothed-covered box includes a booklet presenting the selection as well as 5 posters of the drawings.



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